In today’s digital age, the advancement of Artificial Intelligence (AI) brings opportunities and challenges.
While AI – also known as Machine Learning (ML) – may enhance efficiency and convenience in various aspects of our lives, it poses new threats, particularly in the realm of fraud. From impersonation scams to deepfake technology, criminals can leverage AI to deceive and exploit unsuspecting individuals, especially people over 55 years of age. The magic and scary aspect of AI is that it can make anything seem so real, which means that we all need an added level of discerning whether something we see and hear is in fact real.
Examples of how AI technology has been exploited to perpetrate fraud against seniors:
1. Voice Cloning for Impersonation Scams: With the advancement of AI-powered voice cloning technology, scammers can mimic the voices of individuals, including family members or trusted authorities. In one instance, a scammer used voice cloning to impersonate a grandchild, claiming to need financial assistance due to an unforeseen emergency. This tactic preys on the emotions and vulnerabilities of seniors, leading them to transfer funds or disclose sensitive information unwittingly.
2. Deepfake Videos for Identity Theft: Deepfake technology utilizes AI algorithms to manipulate videos and create realistic, but entirely fabricated, content. Fraudsters can use deepfake videos to impersonate individuals, including family members or financial advisors, and solicit personal information or authorize fraudulent transactions. For instance, a deepfake video could simulate a family member requesting access to bank accounts or investment portfolios, leading people to divulge confidential details.
3. AI-Powered Social Engineering Attacks: Social engineering techniques, combined with AI algorithms, enable scammers to craft highly personalized and convincing messages tailored to scam older people. By analyzing social media profiles, online activity, and publicly available data, AI algorithms can generate persuasive narratives to deceive you into disclosing sensitive information or falling victim to phishing scams. For example, a scammer may use AI-generated messages posing as a long-lost relative seeking financial assistance or a trusted service provider offering exclusive discounts, ultimately leading to identity theft or financial loss.
These examples highlight the alarming capabilities of AI technology in facilitating fraud against anyone, but specifically targeted at individuals over 55 – as they may feel more responsible to help family & friends (especially with an “urgent” need), and they may have more funds available. As perpetrators continue to exploit these advancements, it’s crucial for older persons and their caregivers to remain vigilant, stay informed about emerging threats, and adopt proactive measures to mitigate the risks of AI-enabled fraud.
One simple yet effective countermeasure that Tim Goodwin, CEO of Goodwin Investment Advisory, and his wife Maureen implemented is a family code word. They can’t share this code word with anyone outside the family. That way, if Maureen or Tim ever get a call or video from someone pretending to be one of their daughters, they can ask them for the code word. This code safeguards against impersonators attempting to deceive them over the phone or through video calls. It’s a small but crucial step towards protecting yourself from AI-enabled fraud.
If you are retired or above 55, you face heightened vulnerability to such threats. That’s why it’s essential to equip yourself—and others in similar circumstances—with the knowledge and tools to stay vigilant against online fraudsters. Here are some practical tips and strategies to help seniors safeguard themselves in the digital age:
1. Exercise Caution with Unknown Callers: We advise you not to answer calls from unfamiliar numbers. Scammers often employ spoofing techniques to mask their identities and appear trustworthy. We encourage you to let unknown calls go to voicemail and return them only if you can verify the caller’s legitimacy.
2. Consult Trusted Sources Before Making Financial Decisions: We highly recommend that you do not make impulsive financial decisions, especially regarding unfamiliar services or deals. Establish a threshold, and consider consulting a family member or trusted advisor, before committing to significant financial transactions.
3. Implement a Family Code Word: Like the Goodwin family, we encourage you to establish a unique code word with your loved ones. This code word serves as a secret identifier, enabling you to verify the authenticity of callers claiming to be distressed family members.
4. Enhance Password Security: We stress the importance of strong, unique passwords for online accounts and recommend using a reputable password manager like LastPass to generate and securely store passwords. We also encourage regular password updates and caution against sharing passwords with anyone.
5. Stay Vigilant Against ATM and Card Fraud: To minimize the risk of unauthorized access, we recommend regularly changing your ATM and debit card PIN numbers. We also encourage you to monitor your bank statements and report any suspicious activity promptly.
Empowering yourself or your loved ones with these proactive measures can help navigate the digital landscape confidently and with reduced risk. Together, let’s take a stand against AI-enabled fraud and ensure the safety and security of our loved ones in the digital age. If you have a family member who is more susceptible to fraud based on their age or vulnerability, please share this information with them.
For further resources and assistance in fraud prevention, consider exploring the following:
AARP Fraud Watch Network
Federal Trade Commission (FTC) – Identity Theft Resources
Consumer Financial Protection Bureau (CFPB) – Avoiding Scams and Fraud
Remember, knowledge is the best defense against fraud. Let’s stay informed, vigilant, and safe in the digital age together.
Disclosure:
This information is provided to assist you, but we cannot guarantee the success of any of these measures. Please contact us if you have any questions about this, or if you need assistance with safeguarding your assets.
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About the Author: Tara Bruce
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