Does hiring a financial advisor with a CFP® mark really matter?

A CFP® or CERTIFIED FINANCIAL PLANNER™ PROFESSIONAL is a fiduciary which means they make decisions with your best interests in mind.

How do you find a competent advisor you can trust?

Finding an expert financial advisor can be overwhelming, especially when you don’t know who to trust. You want to feel safe and secure with your financial advisor! At Goodwin Investment Advisory we care about you!

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Are you overwhelmed and uncertain?

We understand your concerns as it is difficult to know how to find an advisor who puts your goals and interests first. Sometimes simply asking for help is the best thing you can do. But, finding the right advisor can feel daunting.

  • Anxious about the future and your retirement?

  • Do you feel safe when it comes to your financial future?

  • Are you uncertain about how to best manage your wealth?

  • Do you lack peace of mind when it comes to your money, or current financial plan?

  • What are you currently doing to prepare yourself for retirement?

Let us help you gain clarity and peace of mind. What does it mean to be a CFP®?

Most of our advisors are also CERTIFIED FINANCIAL PLANNER™ PROFESSIONALS, CFP®, which means: they must operate from a specific code of ethics and in the clients best interest at all times, meet the education requirement, complete 6,000 hours of professional experience, and pass a certification exam.

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Commitment to ethical standards

Our CFP® Professionals commit to the CFP Board to uphold high ethical standards outlined in the Code of Ethics and Standards of Conduct.

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Education requirement

The education requirement enables our advisors to provide competent and knowledgeable financial advice.

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Professional experience

Each of our fully credentialed CFP® advisors have over 6,000 hours of professional experience in financial planning.

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Certification exam

Passing the exam demonstrates that each advisor has attained the knowledge and competency necessary to provide comprehensive personal financial planning advice.

Did you know – it is estimated that only 29% of advisors in the USA are CFP® professionals as of 2023!

Goodwin Investment Advisory Team, Woodstock, Georgia

Making a decision to trust someone to manage your wealth is not easy – but our team is here to help!

“Making no choice, is actually making a choice.” Every choice takes us to or away from some goal. Choosing to do nothing with your hard earned money might allow you to keep what you have now, but our team can help you invest your wealth with a risk profile that is specified by you.

What is the benefit to you, knowing that your advisor is a CFP® professionals?

Our advisors adhere to the CFP BOARD code of ethics and standards, and we strive at all times to provide:

  • Competent, professional care

  • An advisor that acts in your best interest

  • Honesty, integrity and diligence

  • Objective judgement that helps you to reach your goals

  • Confidentiality and privacy

  • Compliance with applicable laws

For more information on the Code of Conduct and CFP BOARD standards Visit the CFP® website

Hiring a CFP®

How our team of CERTIFIED FINANCIAL PLANNER™ PROFESSIONALS can help guide you.

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Create a retirement plan that brings you confidence and peace of mind.

You are asking, “Can I retire?” and you are looking for a plan that brings you confidence and peace of mind in how your wealth is managed. We would love to hear your story and work together to create a plan to reach your dreams.

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Feel secure in your financial plan

How can you accomplish your financial goals at a pace that aligns with your risk level and phase of life? You might be asking, “Will my money last, and will you adjust my plan when necessary?” With a plan tuned to your dreams we can help you feel secure with the answers to these questions.

how to hire us

Get on a call

STEP 1

schedule your intro call

Reach out to us to schedule a complimentary introductory call. We’ll discuss your financial needs and goals and together, we can decide if our services are best tailored to your needs.

Meet with an advisor

STEP 2

meet with a CFP® professional wealth advisor

In a free consultation, one of our advisors will discuss managing your investments and get a better understanding of your current financial situation and retirement goals. We’ll also explain how we can partner to create a personalized financial plan and guide you as you pursue a meaningful retirement.

Join our client family

STEP 3

achieve your retirement goals

Once you have decided to move forward with our services, our team will get to work on designing your retirement plan and implementing your wealth management goals so you can enjoy peace of mind and focus on living your life, confident in your journey towards a secure financial future.

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* latest 10 reviews as of 04.2025

They seem very knowledgeable but also willing to listen to our needs and wants.

Had our first meeting with Joe Beckford and will definitely consider working with them in the future. They seem very knowledgeable but also willing to listen to our needs and wants. Thanks Joe!!

Dirley Souza

client

We couldn’t be more pleased with our decision.

My wife and I entrusted Goodwin Investments with managing our retirement accounts, and we couldn’t be more pleased with our decision. From the start, everyone we’ve interacted with has been incredibly friendly and a pleasure to work with. We’ve had the privilege of working with Joe Beckford, our exceptional Wealth Advisor. Joe is not only highly skilled but also very personable and easy to talk to. His ability to listen carefully to our needs, desires, and concerns made all the difference. Joe took the time to fully understand our financial situation and crafted a comprehensive plan that aligns perfectly with our retirement goals. His expertise in simplifying complex financial matters and creating a clear, actionable plan has given us peace of mind. We are truly grateful for Joe’s guidance and the thoughtful approach he took in helping us secure our financial future. We couldn’t be happier with the service we’ve received from both Joe and the entire team at Goodwin Investments!

Andrew Tillotson

client

I am extremely grateful to be part of Goodwin Investment Advisory!

Prior to retiring, I started looking into the benefits of having a financial advisor. After researching several options, talking to Fidelity and meeting some of the advisors in person, I had no doubt who my choice was. Goodwin Investment Advisory was by far the best choice. They care for their clients personally and I felt very comfortable trusting them with my investments. They are awesome with communication, sending informative emails and texting and/or returning phone calls and messages. Most importantly, I feel that the staff are not only very competent, but they have high standards, integrity and are trustworthy, caring people! I am extremely grateful to be part of Goodwin Investment Advisory!

Darla Lowe

client

I am highly considering using this firm.

The initial consultation was excellent. They provided a clear and detailed overview of their offerings, making it easy to understand what to expect. I am highly considering using this firm.

Mike S.

non-client

GIA (Goodwin Investment Advisory) is awesome.

GIA (Goodwin Investment Advisory) is awesome. They are the whole reason we can see the light at the end of the tunnel….aka retirement. Best decision we ever made.

Sally Pyle

client

We love working with Joe and the Goodwin Investment Advisory Group.

We love working with Joe and the Goodwin Investment Advisory Group. Joe is genuinely
interested in our life goals and he’s been designing our retirement plan the past several
years to help get us there. Great group of people.

Becky Lindsey Biel

client

Thank you Tim and Joe!

Just a quick note to say that I very much enjoyed The PIG podcast discussing The Legacy Will. Very informative, and it really got me thinking on some issues that need “deep thought.” Thank you Tim and Joe!

John Ginn

client

Highly recommend!

Ray Brown has been tremendously helpful in explaining and modeling various retirement scenarios. His explanations and the visualization tools in use at Goodwin Investments take a lot of the complexity out of the task of long range planning. Highly recommend!

Chad Griffith

client

They were very thorough and professional

We met with Ray and Coby to discuss our current financial situation and some of the questions we had. We wanted to create a clear plan and we had some questions linked to our current property. Ray and Coby answered every question that we had and we left feeling incredibly clear on what our plan was. They were very thorough and professional and explained in great detail each subject we talked through to make sure we fully understood each aspect. If you are unsure of some things from a financial perspective or just want another opinion to validate your current plan I would wholeheartedly recommend this place.

Sean Fox Golf

non-client

I can’t say enough great things about Goodwin!

I can’t say enough great things about Goodwin! We give a big special thanks to Justin, he’s so amazing, so thorough, and so knowledgeable. It’s always a challenging topic to talk about fi nances, but every time that we have met with him, he has made it a comfortable and smooth conversation- going above and beyond to answer our questions. I genuinely believe that we are in a better fi nancial situation because of his guidance!

Reagan O'Connor

client

Goodwin Investment Advisory, LLC is an SEC Registered Investment Adviser. SEC registration does not imply a certain level of skill or training. GIA did not provide any cash or non-cash compensation in return for these reviews, testimonials, and endorsements by existing clients and other individuals. We are also unaware of any material conflicts of interest on the part of the person(s) giving the testimonial or endorsement resulting from the person’s relationship with Goodwin Investment Advisory, which could result in an incentive to recommend the adviser. Some existing clients may be extended members of employees’ families; they have not been paid to provide a testimonial. Opinions and comments given by GIA clients or other individuals may not represent any other person’s experience with the firm.

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Disclosure: Goodwin Investment Advisory, LLC is an SEC registered Investment Adviser. The Google ratings, client satisfaction ratings and reference on The Ramsey Show were given by current clients, and were not compensated with cash, or non-cash compensation. There are no material conflicts of interest on the part of the person(s) giving the ratings and references resulting from the person’s relationship with Goodwin Investment Advisory, therefore has no incentive to recommend the adviser. Please click here for further information.

You might be wondering, “Is it really worth it to hire a CFP®?”

Let go of your worry and anxiety and allow us to support you and reduce your financial uncertainties. Making the decision to trust our team of advisors can bring you the confidence that you have been longing for – that your money is invested judiciously and will be available for you when need it. You will also be guided to set goals and have someone to help you strategically grow your wealth.

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Goodwin Investment Advisory cannot guarantee results, and past performance does not ensure future results. Our team is committed to provide service excellence, but market volatility and other external and human factors can result in an undesirable experience. Please contact your advisor if you have any questions or concerns.